Privacy Policy

Effective Date: June 01, 2026

This Privacy Policy applies to the website of DIYSNEAKS (hereinafter referred to as “we”, “us” or “our”), an online store specializing in custom printed trendy sneakers, mainly serving customers in the United States and other developed Western regions. This policy explains how we collect, use, store, protect and share your personal information when you browse, register, place orders, subscribe and use our custom sneaker services.

By accessing and using the DIYSNEAKS website, you acknowledge that you have read, understood and agreed to all terms of this Privacy Policy. If you do not agree with any part of this policy, please stop using our website and services immediately.

SECTION 1 - INFORMATION WE COLLECT

1.1 Personal Information You Voluntarily Provide

We collect personal information you actively submit during shopping and service interaction:

• Order related information: Full name, shipping address, postal code, contact phone number, email address, billing address and payment instrument information (credit card, PayPal and other payment details) when you place orders for custom printed sneakers, twist shoes, skate sneakers, sports sneakers, sandals and slippers.
• Customization information: Printed pattern selection, DIY custom content and personalized style settings you choose for your sneakers.
• Service information: Messages, feedback, return and refund requests you send to our customer support team.
• Subscription information: Your email address when you subscribe to our newsletter to receive the 10% discount for your first sneak drop.

You guarantee that all information you provide is true, accurate and complete, and you have the legal right to use the relevant payment instruments.

1.2 Automatically Collected Technical Information

When you browse our website, our system will automatically collect non-sensitive technical information to optimize website operation and user experience:

• Internet Protocol (IP) address, browser type, operating system, device model, access time, pages viewed, click tracks and stay duration on pages.
• Website access logs to analyze visitor trends and improve our custom sneaker products and services.

SECTION 2 - HOW WE USE YOUR INFORMATION

We only use your collected information for the following legitimate business purposes, and will not use it beyond the agreed scope without your additional consent:

• Complete transaction services: Process your orders, arrange production for on-demand custom sneakers, deliver goods to your designated address, handle return, exchange and refund applications in accordance with our after-sales rules.
• Customer service and communication: Reply to your consultation, solve product, logistics and after-sales problems via support@diysneaks.com; notify you of order status, logistics updates and refund progress.
• Marketing and activity notification: With your explicit consent, send you new sneak releases, limited printed themes, exclusive promotions and member benefits via email. You may unsubscribe from marketing emails at any time.
• Website optimization: Analyze visitor data to optimize page layout, product classification, DIY customization function and overall shopping experience.
• Compliance and risk prevention: Comply with local laws and regulations, prevent malicious orders, malicious returns, fraud and other improper behaviors, and protect the legitimate rights and interests of our store and all users.
• Environmental & production management: Manage on-demand production data to realize green production and avoid material waste, adhering to our eco-friendly operation concept.

SECTION 3 - CONSENT & WITHDRAWAL OF CONSENT

3.1 Consent Confirmation

When you fill in personal information to complete orders, verify payment, arrange delivery or apply for returns, you agree that we collect and use your information to complete the corresponding transaction and service.

If we intend to use your information for marketing, we will obtain your separate explicit consent before sending any marketing content.

3.2 Withdraw Your Consent

You have the right to withdraw your consent to our collection, use or disclosure of your personal information at any time.

To unsubscribe from marketing emails, stop information collection or revoke relevant authorization, please contact us via: support@diysneaks.com.

After you withdraw consent, we will stop the corresponding information processing activities immediately, but we may still retain relevant data as required by laws and regulations.

SECTION 4 - INFORMATION DISCLOSURE & THIRD-PARTY SERVICES

4.1 Circumstances of Information Disclosure

We promise not to sell, rent or trade your personal information to irrelevant third parties. We will only disclose your information in the following situations:

• Required by laws, court orders or government regulatory requirements.
• You violate our website terms of service or return & refund rules, and we need to disclose information to protect our legitimate rights.
• Necessary to complete the services you requested (only to authorized third-party service providers).

4.2 Authorized Third-Party Service Providers

We cooperate with professional third-party service providers to support website operation, including payment gateways, logistics service providers, website operation and maintenance providers, and email service providers.

All third-party providers can only use your information to complete the services entrusted by us, and they have signed confidentiality agreements with us. Their privacy policies shall govern the processing of your information. We recommend that you read the privacy policy of each third-party service provider carefully.

Your transaction and personal information may be transmitted to other regions (such as the United States) along with third-party services, and shall be subject to the local data protection laws of the region.

Once you leave the DIYSNEAKS website and jump to a third-party website or platform, this Privacy Policy will no longer apply. We are not responsible for the privacy protection behaviors of third-party websites.

SECTION 5 - INFORMATION SECURITY

We adopt industry-standard security technologies and management measures to fully protect your personal information from loss, misuse, unauthorized access, disclosure, tampering and destruction:

• All payment related information is encrypted by SSL (Secure Socket Layer) technology and stored with AES-256 encryption to ensure the security of transaction data.
• We strictly abide by PCI-DSS payment security specifications and other mainstream industry security standards.
• We set access permissions for internal staff to restrict the scope of personal information access.

Please note that no network transmission or electronic storage method can achieve 100% absolute security. We will do our best to protect your information security within the scope of commercial and technical feasibility.

SECTION 6 - COOKIES & TRACKING TECHNOLOGIES

Our website uses Cookies and similar tracking technologies to improve your browsing experience:

• Cookies are small data files stored on your device by your browser. They can identify returning visitors, remember your product preferences, DIY customization settings and page browsing habits, so that we can provide you with more personalized services.
• You can adjust your browser settings to disable Cookies. However, disabling Cookies may cause some functions of our website (such as order placement, customization selection and login) to fail to work normally.
• Third-party advertisers or ad servers may also place independent Cookies on your browser when delivering advertisements. Such Cookies are governed by the privacy policies of the corresponding third parties, not this policy.

SECTION 7 - MINORS PROTECTION

Our website and products are oriented to adult consumers over 18 years old. We do not actively collect personal information from minors under 18.

If we find that we have accidentally collected personal information of minors, we will immediately delete the relevant data and close the corresponding account. If you are a parent or guardian and find that a minor has submitted personal information to our website, please contact us at support@diysneaks.com in a timely manner.

SECTION 8 - DATA RETENTION

We will retain your personal information only for the period necessary to fulfill the purposes of collection or as required by applicable laws:

• Order, transaction and after-sales related data: Retain for the period required by tax laws and commercial archives regulations.
• Marketing and subscription information: Retain until you unsubscribe or withdraw your consent.
• After the retention period expires, we will permanently delete or anonymize your personal information.

SECTION 9 - YOUR PRIVACY RIGHTS

According to the data protection laws of the United States, European countries and other regions (including CCPA, GDPR), you have the following rights:

• Right to access: Request us to provide a copy of your personal information we stored.
• Right to rectification: Request to correct inaccurate or incomplete personal information.
• Right to erasure: Request to delete your personal information (subject to legal retention requirements).
• Right to restriction of processing: Request to suspend the processing of your personal information.
• Right to data portability: Request to obtain your personal information in a readable format.

To exercise the above rights, please send a request to our customer email: support@diysneaks.com. We will verify your identity and respond to your request within a reasonable time.

SECTION 10 - UPDATES TO THIS PRIVACY POLICY

We reserve the right to update and revise this Privacy Policy at any time due to business adjustment, service upgrade or legal changes.

After the policy is updated, we will post the new version on this page and mark the latest effective date. We may also notify you of the changes via website homepage notice or email.

Your continued use of the DIYSNEAKS website and services after the policy update means that you accept the revised Privacy Policy. Please check this page regularly for updates.

SECTION 11 - CONTACT INFORMATION